Paradise Finest Foods: Our EDI Costs Were Cut in Half

Olari Rikas, Development Manager at Paradise Finest Foods, reflects on three years of collaboration with Docura: “High-quality service, a reliably functioning system, and a 50% reduction in EDI costs compared to Telema.”

Getting Started Was Easier Than Expected

“When Docura first reached out to us, we were skeptical — we hadn’t heard of this EDI operator before,” recalls Olari. “At the time, Telema was the market leader,  but once we took a closer look at Docura’s offering, we were pleasantly surprised by the breadth of services they provide.” The cooperation began with a clear goal: cost optimization, as the price difference was significant. To begin with, a single product was connected to test the system. Within a week, the service quality was
evident. The following week, Paradise Finest Foods switched all the remaining products to Docura. Olari was especially impressed by Docura’s customer support and how simple and convenient they made the partner integration process.

€10,000 Saved in Three Years — That’s the Price of a Car!

“We calculated the full cost of our products and were surprised by how much EDI expenses contributed to it. In some cases, we delivered just one product to a store, making the EDI share in the cost especially noticeable,” Olari explains. Even a 20% savings would have justified the switch — but the result was a 50% reduction, which positively impacted unit costs and product competitiveness.

“The savings were substantial, especially over several years. In three years, we saved around €10,000 on EDI — that’s the price of a car!” — emphasizes Olari.

Modern EDI Solutions: Sales Reports in Just One Click

“Sales are the core of our business,” says Olari. “It’s important to us that our EDI partner is proactive and continuously improves their services. Docura offered us a reporting system that allows us to track the sales of each product in every Selver store, as well as monitor shelf stock levels in real time.” According to Olari, this tool helps the company respond quickly to changes and boost sales. It also saves time and resources that would otherwise be spent visiting stores to check inventory.

When asked whether he would recommend Docura to other suppliers, Olari answers without hesitation:
“Absolutely, yes!”

About the Companies

Paradise Finest Foods OÜ is a distributor of health-conscious food and beverages, specializing in the
import and sale of functional and scientifically backed products in Estonia and the Baltic region.

Docura OÜ has been operating for 10 years, offering a full range of EDI services — from purchasing and
sales to paperless logistics, product data management, banking solutions, and e-commerce. Each month, Docura processes over 1,000,000 electronic documents, and its client base has grown by 65% year-
over-year, reflecting the high demand and effectiveness of its solutions.